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Choose Freedom North Liverpool
A new project called Choose Freedom launched today aiming to encourage the people of Everton and Kirkdale to get on their bikes and enjoy the freedom, savings, health benefits and increased job opportunities afforded by cycling and walking.
And organisers kickstarted the programme with a commuter cycle ride from Kirkdale to the Pier Head, departing Kirkdale at 8.30am.
The ride was led by Councillor Tim Beaumont, Chair of Liverpool City Council’s Cycle Forum.
The Choose Freedom project has been created and implemented by cycle training organisation BikeRight! to promote cycling, walking and active travel. It will offer residents of the two neighbourhoods free cycle training and bike repair courses along with community walks and bike rides to encourage more people to join in. The launch is being complemented by an ad campaign featuring members of the local communities some of whom took part in the cycle ride.
The Choose Freedom project is aimed at both employed and unemployed residents of Everton and Kirkdale and as well as highlighting the health and welfare benefits of exercise will promote the freedom cycling offers when exploring employment opportunities across the city.
It is hoped that Choose Freedom will become a model for other areas of the city to follow in engaging local communities to adopt cycling as a main method of transport.
Cyclists from North Liverpool at the Choose Freedom launch on June 14th
Jo Somerset, Director of BikeRight! comments,
“Choose Freedom is a local project aimed at showing people the real benefits of cycling. Cycling is affordable, good for you and opens up a world of opportunity that can help people find work as well as see a whole other side of their city.
“Over the next three years we will be targeting businesses right across the city to make sure they too understand how useful cycling, walking, and sustainable transport can be in broadening the catchment area for attracting employees.”
Choose Freedom North Liverpool is wholly funded by the Department for Transport through the Local Sustainable Transport Fund.
Notes to editors
BikeRight! was established in 2000 and is the leading cycle training organisation in the country training over 20,000 individuals annually in schools, businesses and health projects. BikeRight! is committed to making cycling viable, safer and better for all. Services include Bikeability training for schools, instructor training, national standards cycle training, mountain biking skills, corporate team building courses, cycling consultancy and event management.
Awarded Business of the Year and Growth Business of the Year – awarded in January 2009 at the North West women in Business Awards. BikeRight! is an Investor In People company, DofE Access Organisation and holds an Adventure Activities Licence for off-road cycling.