The CARBON CYCLE

The CARBON CYCLE is an initiative focused on reducing CO2 emissions through increasing the number of journeys conducted by bicycle.

To achieve this BikeRight! supports employers every step of the way to help them to get their workforce cycling.

How will we do it?

A dedicated Urban Cycling Development Officer will deliver around 16 hours of consultancy per company.

This will include:

• A presentation to senior management exploring the rationality behind transport modal choice
• A review of workforce transport behaviour
• A workforce presentation – ‘Making the right choice’
• An exciting road show with tryout bikes ranging from folding Bromptons to electric bikes
• Maintenance tuition
• On-road cycle training
• A dedicated web community where people can share cycling stories and tips, log journeys and monitor their CO2 savings, calories burned and money saved
• Marketing support and reporting
• Liaison between local authority, other funding partners and businesses

Monitoring for success

People receiving cycle training will then be given a cycle computer (rrp £30) or a GPS device in order to monitor their riding over the following months through the CARBON CYCLE social web site. This will provide participants with continued support, and the chance to see personal and company performance in terms distance ridden, frequency, carbon emissions prevented and calories burnt.

Your very own CarbonCycle

The CarbonCycle can be tailored to work in any area of the UK. The Manchester project has been a great success and we are keen to build upon this by running similar initiatives in other parts of the country, either for a Local Authority, City area or large multi-site business for example.

The CarbonCycle can be an important interface between business and local authority providing an ideal platform to establish sustainable transport aspirations and some other key aims such as assisting in the development of sustainable communities, improving health, local air quality and facilitating community cohesion.

If you are interested in this ground breaking initiative and want to know more then get in touch with us on 0161 230 7007 or email us at carboncycle@bikeright.co.uk